Wataniya, 10 years … not too Kuwaiti looking

Anyone who reads my blog knows I’m a fan of Wataniya telecom. I switched my line from Zain to Wataniya after 10 years with Zain and I don’t regret it at all. I do have some criticism about their internet compared to Zain, but that’s not for this post.

So apparently Wataniya have their 10 year anniversary going on at the moment, with ads in various papers. A quick look at the ad shows how its a typical telecom ad with people smiling on the phone. But if you take a closer look, notice the “Kuwaiti” men in the picture.

Wow. This looks like the khaleeji look in Egyptian movies! Guy on left’s dishdasha is waay too big, guy on right’s is waay too tight, look at the shoulder stitching thing. Both sleeves are messed up too. Collars are almost nonexistent on both. And of course, the one mistake that all hollywood and Egyptian movies make … the very fake ghitra setup!

You’re a Kuwaiti company, celebrating 10 years of business in Kuwait, publishing your ads in Kuwaiti newspapers …. yet you can’t get Kuwaiti models?? Forget Kuwaiti models, you can’t get ANY Kuwaiti male to tell you how fake this ghitra dishdasha look is?? I’m pretty sure your ad agency doesn’t have any Kuwaitis working in it, but your own marketing team should say something!

You probably wouldn’t notice the difference if you were not a Kuwaiti but for us it looks like this -

Well …. obviously I’m pushing it but you get my drift.

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14 Comments

14 Comments

  1. loool

    i cant say anything bad, they invited me to the 10th anniv party:)

    watanya rocks:)

  2. How come I didn’t get invited to the party??!!

  3. Not to mention .. i don’t see what the concept of the ad is :s no creativity .. just flashing a bunch of people holding phones

  4. How hard could have been to get a Kuwaiti guy to pose (and bring his own real dishdasha and real ghetra)?

    The ad is pretty lame in concept too.

  5. i’m one of thier cliets who’s been rewarded of 7 years loyalty ..

    but ur post ROCKS

    sorry ma6goog

    hehehehe

    I was laughing loudly when i first saw thier ad while sitting alone in starbucks

    :”)

  6. I guess this confirms something I always felt about Wataniya, they don’t feel at all like a Kuwaiti company, and they can’t even fake it.

    And your point about someone inside the company objecting about the way the Kuwaiti guys look in the ad is spot on!

  7. صج ان الشركة قطرية

    ولكن على الاقل يحاولون اظهار صورة الخليجي بأي طريقة

    زين شنو سوت ؟ غير الطنازة

    Two thumbs up for the Egyptian man :P ~ qaweya

  8. lol at the guy with the picnic tablecloth on his head!

  9. “This looks like the khaleeji look in Egyptian movies!”

    This comment was just hilarious… I’m Egyptian myself and you just reminded me of sitting in cinemas in the summer surrounded by all khaleejis and watching a movie where there’s a khaleeji guy or where they attempt the accent… I just feel like I’m the only one in the cinema who isn’t laughing :D

    I always wondered how you guys felt about it… Now I know :D

  10. oh my god that’s too bad! lol
    It looks like the guys dancing in fawazeer Sherihan the episode where she visited the gulf area

    nice post

  11. this is exactly what I thought when I saw that ad.
    The guys look like fakes…impostors!! not having that touch, definitely passes on the same feeling about the services too I guess…

  12. hahaha.. i had no idea there was such a difference in dishdashas etc. that’s crazy.. i definately see your point now :D

  13. right, how could wataniya team approve that??!!! they must h’been in a hurry :P lame department!

  14. ma6goog, I have a feeling I wont be invited :P

    Z, can you sneak me in if you get an invite?

    Jandeef, AND smiling, you forgot that part!

    KLC (from now on thats ur nick كويتي لايعه كبده), Im sure the agency doesnt have Kuwaitis working on this, and the problem is that its not something you would notice unless you’re Kuwaiti.

    ZooZ, Im a client for 3 years and counting now too … and glad u like the post ;)

    Ahmad, I agree on that the company doesn’t really push the Kuwaiti aspect… u never get the feeling they’re as Kuwaiti as NBK pr Zain etc.

    frankom, which zain ad 6naza?

    Noura, lol I know its like the Americans back in the day in college when they wanted to dress up like an Arab for halloween! lol

    Mo, glad to be of service .. Im here to educate and bring cultures closer :P

    Tiffany … LOOL!! exactly!!

    mentabolism, again they should realize that most Kuwaitis will notice this instantly, so Im glad they saw this now.

    fernweh, just like Mo’s reply, again glad to be of service ;)

    JFK … I hope they can answer that!

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