I saw this ad in the newspaper before, so I looked for it today in AlWatan’s pdf format (the only positive thing about that newspaper is that they keep the ads in their pdf format), and luckily I found it and was able to save it for the blog.

This is a Skoda ad done for AlGhanim automotive.


(the names and arrows were added by me just in case you weren’t sure)

The idea is simple, a typical teenager in his room wearing his headphones being hip and cool and having posters of his favorite things on his wall, family, friends, singers and so on….and a skoda. So far so good, no problems with the concept so far.

In an attempt to localize the ad, the agency added Arab musicians too. My question is, is using these celebrities legal??? I am sure Ronaldinho, Brad Pitt, and Ricky Martin are not being paid to promote Skoda cars!! I doubt that Haifa Wahby or Nancy Ajram promotes these cars either ….. so how can they use their images in these ads???

Anyone know who did this ad?