Snickers always have their commercials on any channel with football, which means that I am often exposed to these ads.

Watch it -

When I first saw their latest ad, I thought it was cool and all but what does it have to do with Snickers … and then I saw their slogan “Don’t Stop” and remembered, and the ad jumped straight to become one of my favorite ads!

Then I found out from some friends that the music for the ad is by Army of One, a Kuwaiti rap group. The song is called Let’s Roll (sample) and it is from their new album, Hush.

What made me love this ad more than just the fact that it was a great ad was that it was -

  • Created by a local agency - Impact / BBDO, Dubai
  • Filmed in Saudi
  • The music used has been taken from a local band

I am not 100% about this, but apparently there is another US version made from the same ad, with the only difference being the music, where Limp Bizkit and Snoop Dogg replacing Army of One with their “Red Light Green Light” song. Watch it and be the judge as to which one you prefer….I personally like the Army of One ad, especially the end part, the music is alot more energetic and goes with the action!