Who came up with this name for a campaign??

Didn’t they think of the name in Arabic before launching??

Wataniya Telecom never cease to surprise me in how bad their marketing efforts are! Wataniya is probably the one company in Kuwait that has the potential to become a regional leader if only they only worked on their brand! Very poor in their marketing and continue to be so judging from this campaign!

I really wish they could pause for a minute and look at what MTC is doing (except for their latest e-go ads which are very very poor)!

From what I remember of their ads, their red carpet ad was nice, their ad a couple of years before that of the farawla guy in the supermarket was decent, and their Xpress cards ad with the two kids was OK, but none of them had ANYTHING to do with the other!! Add to that their stupid “look at the logo” campaign on the buses with the big boobs, and every other ad they have had in the past few years……NONE OF THEM HAVE ANYTHING TO DO WITH THE OTHER!!

If each ad was from a different company, they would all be decent ads, but the fact that all these ads come from the same company just shows how much of a mess they are and how unclear they are in their message to be delivered representing their brand!

Anyway, back to the point, why the hell would their product be called Diggly Tone in English and “دقلي تون” in Arabic?! Neither of the names makes any sense, and in Arabic it just sounds plain silly!