Sun 26 Mar 2006
Are you a Muslim? Do you wants to be a stylish Muslim?? Do you want to be a stylish Muslim who is comfortable while praying??
The solution for all your problems is here!
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New jeans let Muslims stay comfortable
Tuesday, March 21, 2006 Posted: 1324 GMT (2124 HKT)

ROME, Italy (AP) — They’re high around the waist, wide around the leg and have lots of pockets for holding watches, bracelets, glasses and other knick-knacks.
A new line of jeans designed by a small company in northern Italy caters to Muslims seeking to stay comfortable while they pray.
“As far as we know we’re the first, at least in Italy,” said Luca Corradi, who designed Al Quds jeans.
The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams — because green is the sacred color of Islam.
Al Quds representatives said a year of research and testing went into the product, with models being asked to try different versions of the jeans while they prayed.
Abdel Hamid Shaari, president of the Islamic Cultural Institute in Milan, said low-priced jeans specifically designed to keep Muslims comfortable could open up a big market in Islamic countries and countries with large Muslim populations.
“This could be a good idea, thinking of the comfort,” said Shaari, who used to be a production manager for Italy’s Carrera jeans.
“About 90 percent of Muslims, aside from a niche that wants Armani and other top designer-jeans, generally seek jeans that are both resistant and comfortable and not expensive,” he said.
Shaari, who is originally from Libya, said Muslims in Tunisia and other North African countries generally wear established brands of jeans or imitations. He said “normal jeans indeed can be slightly stiff to pray and kneel in.”
Al Quds — the Arabic name for Jerusalem — has produced an initial 9,500 pairs that it sold to the French retailer Carrefour SA. The retailer has sold an initial batch of about 50 pairs of jeans at a low promotional price of €18.90 ($22.53) in its centers in Italy, company officials said. Corradi said the regular price would be €25 ($30.44).
Officials at Carrefour and Al Quds said there was no way to know whether Muslims had bought the jeans.
‘Right path’
Al Quds, based in Udine, hopes to make an impact first among Italy’s 1.1 million Muslims. If successful, it will reach out to the estimated 18 million Muslims living in Europe.
The company’s Web site advertises the jeans as “a new expression for an old tradition.”
Corradi said officials from Carrefour had met with representatives from Al Quds and had “reacted with enthusiasm” to the new line. However, it was too soon to tell whether the French company would buy more.
“Let’s say we’re on the right path,” Corradi said.
Carrefour said they did not intend to market the jeans exclusively to Muslims.
“We thought the (model) had an excellent quality-price ratio,” said Sonia Augenti, a spokeswoman for Carrefour in Italy. “We target everyone. We do not have a political or religious connotation.”
Corradi said the idea for the jeans first came to his friend Giorgio Lotta — a businessman who had never worked in fashion — about a year ago, when he spotted a picture in a newspaper of a sea of jeans-clad Muslims bent down in prayer.
Lotta, now president of Al-Quds, studied the market for about a month and concluded there were no jeans designed to keep Muslims comfortable while they pray.
Corradi said the jeans are manufactured at a plant near Karachi, Pakistan that employs about 15,000 people.
“I wanted to respect (the fact) that if these are the first jeans for Islam, they should be built by Muslim hands,” he said.
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Just one question, didnt Hip Hop start the whole baggy jeans thing??
But to be honest, I think this whole religious marketing is GOOD money! Religious stocks, religious tourism, religious banking, religious food, and now religious clothing!
31 Responses to “Jeans for heaven…”
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March 26th, 2006 at 11:22 am
Religious weddings!…they are all the rage in Lahore!
March 26th, 2006 at 11:22 am
Religious brothels…
through the creative use of marriage certificates with expiary dates.
March 26th, 2006 at 11:42 am
It is interesting how people think sometimes, who would have ever thought of doing a jeans for prayer, after all jeans is for comfort wear and to have one for prayer just pushes its concept a bit further.
I seriously think it’s smart whether it’s comfortable or not it’s another issue but using it that way just makes it more appealing combining the various facts.
And my idea of what’s new in religion would be…religious wine (heavenly made)
March 26th, 2006 at 12:41 pm
religious drinks…remember MECCA COLA!!
March 26th, 2006 at 12:52 pm
Dear Q,
Stuff like this just bugs me… The makers just assume that people are suckers and easy prey when it comes to manipulating their emotional/religious sensibilities and they are right!
MECCA COLA drove me crazy A3sab! Especially that big ol’ glaring billboard/sign in Salmiya. Sij ba6 chabdee…
MsB
March 26th, 2006 at 12:55 pm
… P.S.
Congratulations on your beautiful new look Q. I really love it, it has a delightful Kuwaiti essence as well as a calming and peaceful lightness.
I have always loved our sea and old dhows very, very much
MsB
March 26th, 2006 at 1:13 pm
I do not see anything wrong with the product or the marketing of it, its well done and should not be riducled.
March 26th, 2006 at 1:27 pm
Hahahahahahahahahahahha, You made me laugh when I didn’t want to laugh LOL!
Religious jeans, I guess there goes for any female wanting to show off her latest thong :r
March 26th, 2006 at 1:48 pm
desperate housewife, what? there are unreligious weddings?! I thought all weddings were in some way religious!
shady, u heard about the fatwa that oks sleeping with women when traveling?? So expect the unexpected!
Queen, I absolutely agree with u! I think its a really good marketing scheme for jeans that could be avergae!
a3sab, yeah Mecca Cola and Zamzam cola! Both were big hits for a while!
MsB, why should it bug u? I think its smart of them, and if idiots fall for it, then more money and more kudos to them! Thx for the compliment about the site
Im glad u like it!
Purg, welcome back! yaay ib3unf shaklik ;P
Jackie, hmmm….religious thong anyone? ;P
March 26th, 2006 at 1:56 pm
My next project .. religous wireless internet. It plays a duaa everytime you logon and then automatically closes any website with free thinking.
March 26th, 2006 at 2:19 pm
Thanks, not really, the guy examined a certain behavior, came with an idea and is marketing it the same way anyone would do with a normal product. He is not saying that by wearing it you become a better person, or that others who wear branded jeans are evil, he is a simple merchant selling items made for muslims. Therefore, again, ridiculing him or his concept has no merit.
And I hate your template, its too white.
March 26th, 2006 at 2:23 pm
KThekuwaiti , there was virus like that that whenever you opened a sex site it close your browser and showed some quarn verse
Q
I don’t know about you , but i don’t see whats the problem with the jeans , i don’t know if you ever tried praying with one but its hell
jeans weren’t made for that theny just bother you
March 26th, 2006 at 2:23 pm
And the guys who designed it were Catholic Italians, ergo, pure commerical decision.
March 26th, 2006 at 2:28 pm
Am I traveling when going to salmiya?
March 26th, 2006 at 3:39 pm
Interesting….
March 26th, 2006 at 4:14 pm
Purg & forza, where do I object to such a product anywhere on my post?!?
I specifically say -
“But to be honest, I think this whole religious marketing is GOOD money!”
Purg, I hate UR template! Too black, hurts the eye! ;P
March 26th, 2006 at 4:23 pm
shadyq80,
Technically you have to be 90 kilometers from your home.
March 26th, 2006 at 4:47 pm
you are not being honest, you are being sarcastic as usual about these things.
As for my template, its not black, its purple.
March 26th, 2006 at 5:54 pm
Q-
It bugs me because although Mecca Cola and The Islamic jeans in question are absolutely deviously clever business ventures indeed, they are manipulative and sully the sanctity of religion with really cheap consumerism. Actually, I am not so bothered by the jeans as I was by the cola. Talk about overt!
What is worse, the makers rather subliminally ( or not) imply that you are somehow a better Muslim if you wear Islamic jeans or drink religious soft drinks. That’s why it bugs me. Instant spirituality!
I would find Holy Mary Coke or Jesus Juice ( excuse the Micheal Jackson association - and with all respect to Christians) or even Kosher/Yiddish jeans ( I am exaggerating but you get the idea) just as weird and manipulative.
Yes, it’s a smart entrepreneurial business move which probably will make good money out of suckers, but still, it sets a precedent and numbs us to a lot of morally objectionable things down the line…
MsB, spouting off on her lil’ ol’ personal viewpoint…
March 26th, 2006 at 6:20 pm
no one said if you wear islamic jeans you are better, implictly or explictly, thats just left wing jargon.
March 26th, 2006 at 8:29 pm
Q,
Just noticed the title…
Love it
March 26th, 2006 at 9:36 pm
marketing marketing
i dont mind the idea or the production of comfortable jeans
what i mind is using relegion as a marketing tool, when the danmark thing happen
one of the assholes kha6a6
خطاط
filled hawalli with alot of boards that have the no for danmark ..ella rasoooli…ella mu7ammad stuff
and under that …
m3a ta7eyat kh6a6 el sha6er
خطاط الشاطر
ya3nee it was pathetic
also now i see an ad for a perfume called ameer el qoloob! come on !!
or when using kbab el 7uja or kbab sayed el shuhada!
or using the issue of fadak to name an investment company
ya3nee
عيب انكم تسوقون أعمالكم على حساب الدين و اللعب بعواطف الناس الدينية
لوزرس
March 26th, 2006 at 9:42 pm
Baggy/comfy jeans with lots of pockets is nothing new. Besides the name, I don’t find them ’special’.
March 26th, 2006 at 10:00 pm
But if K got his way then my site would automatically shut down
And that would deprive poor lost souls of their methods to relieve themselves LOL hehehe
But yeah I think we should create all articles of clothing and life as “Religious” and make more money don’t you think?
March 26th, 2006 at 10:55 pm
High waist and wide legs…. too stylish for words!
March 27th, 2006 at 12:07 am
They sound like bellbottoms with extra spandex.
March 27th, 2006 at 11:13 am
“wake up you concience with mecca cola” was their motto someting like that…its rediculuous
March 29th, 2006 at 3:15 am
Guess What i have in Kuwait :
Nafura® - Your place of Wudu
The Nafura® is a compact and contemporary washroom appliance that allows hygienic and practical ablution at home and in the workplace. It is easy to install and fits in a wide variety of interior spaces and designs.
The Nafura® is unique in allowing Wudu to be carried out using only one receptacle.
Sample available
June 26th, 2006 at 5:24 am
otajsmeg mxhwnodfg acovvhrmbq
June 26th, 2006 at 9:05 am
ziudterkcmu okjxspokg igflcvrou
June 26th, 2006 at 9:57 am
Just heard about this via LINGUIST. The bit that intrigued me is the suggestion that machines can measure how drunk you are based on prosody alone.