Wed 16 Nov 2005
أخيرا اكتشفنا السر!!
شوفوا هالإعلان و تفهمون قصدي
الاعلانات اللي كنا نشوفها 283928 مرة باليوم و كلنا حفظناها و تطنزنا عليها طلعت من انتاج نفس شركة الإعلان ….. شركة كافيار!
بعض إعلاناتهم اللي اشتهرت -
* بو راشد - كامكو
* القبقب - اتصالات
* يبيله - الوطني
* نقوشي - كميفك
* شغل عدل - الأهلي
* صانع القارب - كامكو ؟؟
* مقشرة - كامكو
* ماي ستايل - سالمية مول
بكل صراحة ما قصروا على شغلهم و جهودهم و بالذات ان الدعايات حتى و لو كانت بعضهم سخيفة شوي، إلا إنها اضافت بصمة كويتية كانت مفقودة بإعلاناتنا في الكويت!
بس أتمنى ما يمصخونها على المصطلحات الشعبية! مشت وياهم الى الآن … بس لا تكون هذي شغلتهم الوحيدة لكل اعلانات المستقبل!
برأيي ان بعض الدعايات كانت ممتازة مثل بوراشد و يبيله، بس بالمقابل كان في دعايات جدا سخيفة مثل شغل عدل و مقشرة!
على الأقل انحل لغز الدعايات الكويتية مع هذا التصريح الصحفي
و على ستايل كافيار ……………. هذي القمندة!!
هاها
49 Responses to “هذي القمندة”
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November 16th, 2005 at 5:01 pm
My comment on this would be:
Don’t believe everything you read.
November 16th, 2005 at 5:08 pm
بكل صراحة ما قصروا على شغلهم و
جهودهم
Sij kalakche
Just be frank (even though your name is bob) and say the naked truth, which is they all sucked. You would like to direct an ad yourself wouldn’t you?
November 16th, 2005 at 5:44 pm
rampurple, plz elaborate! Id love to know more!
purg, laish kalakchi? min sijjy walla im really glad they at least started using kuwaiti words in ads for kuwaiti companies targeting kuwaiti ppl! My main problem with this is that I hope this is not their one and only gimmick as an agency, know what i mean?
November 16th, 2005 at 6:25 pm
I think we should not encourage below average work and only give praise to those who present a unique and wholesome ad, instead of these small amateur attempts.
Ads in the 21st century, with all the technological advanced tools available should be better than ever, but the ones that were done 50 years ago, by hand, taking hours and hours of work from all parties are better.
These are fast food ads, and we all know what fast food does, stuffs you then expands filling you with poison.
I think you can make a better ad than them (even though you are too nice, cuddly and sweet for ads) but why not give it a try?
November 16th, 2005 at 6:47 pm
wallaaa yaa bu parga (ya3ny wiyaahim mus6ala7aat kuwaitia ;P ) I dont think its fair to compare old ads with news ads especially here in Kuwait. In the past, an ad like abanderado’s (with half naked kids dancing with half naked men) would work bcz u had KTV which u had to see, and u saw it for months until u remember it by heart! its not neccessarily a good ad, but we like it bcz of the nostalgia effect and at teh time it was famous although realistically it was crap! Yabeela on the other hand is a great ad i think, its a perfect ad for alshabaab account, it was done professionally, with the right message to the right target market, and it is a good ad!
What kind of technological advances would u expect in ads??
btw, ana illy too nice, cuddly, and sweet?? Remember the penguins and bunnies u “big teddy bear”? ;P
November 16th, 2005 at 7:54 pm
Yeah you are nice and cuddly and delicious, I bet you are wearing your abandarado undies now singing.
True we cannot compare past with new, but with all the computer crap and effects they have today (that is why I hate movies too) there should be better ways of making an ad.
These ads all use the catch phrase or word, while many ads today use subtle messages, there are also what is called sequence ads, where you get a short story, but you know its for the same company, with same message, you do not have to invent the wheel each time.
My main problem with the ads in Ramadan is that lack creativity and are too simplistic for today’s world.
November 16th, 2005 at 8:49 pm
To all of you , I say you can’t beat success , and you realy need يبيله
November 16th, 2005 at 9:17 pm
Most of us still remember old ads, which, I believe is the evidence of a successful ad campaigns.
We still remember Bu Rashed from last year.
November 16th, 2005 at 11:52 pm
My favorite ad will always be ‘Jasoom eh da ya jasoooooom…..telvision samsong ya Sabeeeka’
You have a western looking woman, wraped in Kuwaiti 3abayya, talking in Egyptian accent, and advertising for an asian product.
That’s what ads should be about - globalisation - this is what defines our age and not silly tag words that remind me of our stupid mosalsalat and masra7eyaat.
November 16th, 2005 at 11:54 pm
Kuwaities work is alwasy over rated. As if they are mentaly retarted, thus, whenever they do any simple thing, ppl make big fuss about it.
Whenever we accept average work, average work is always what we gona end up with.
I rate these adds: 4 out of 10. Now, 4 is better than Zero, but 4 is not 10.
November 17th, 2005 at 1:02 am
Hey guys – I’m doing some research for a report. On the subject of Brands (Which you guys are obviously interested in), what do you think of the Burgan Bank Brand, and how would you change it if you could?
And if you were branding a whole new Bank in Kuwait, how would you do it / what would be the point of differentiation?
November 17th, 2005 at 1:15 am
Tawik tadry?!! 9aba7 al kheer 3amy Q.
They are all his work him only al7aji him self accept for bo-rashed was someones idea and gave it to him etc.(in general Kamco stuff are done under his name only with others ideas)
So weather its al7aji or not he has some good stuff and some ugly.
bottom line: They can do better! i mean hey we have great minds in this country why stick to the same old crap when they can do something new!! why every thing should be funny and related to a slang that would stick instead of a whole commercial that would make you take action regarding the Ad.!
November 17th, 2005 at 1:16 am
This post has been removed by the author.
November 17th, 2005 at 1:17 am
Q and Purg:
Get a room you two!
Or wait, don’t. This is too funny… it’s like watching The Battle of the Teddy Bears!
Gigi, delightedly
November 17th, 2005 at 2:45 am
Well what I know about ads is to remember something when u hear a word, even if u don’t like it. The good thing is that they have used Q80 words that are used in everyday life and every time we hear them we remember what the ad was about. So they got what they want. It is a step forward for ad making in Q8 specially for using Cinematography.
November 17th, 2005 at 5:42 am
Lol Gigi
My thought exactly
Yabeela was catchy, yet lame.
Bu Rashed wasn’t bad.
Al Goubgoub rocked! (A bias opinion from a former 3arbawiya)
The rest sucked big time
November 17th, 2005 at 10:47 am
GiGi,
stop having fantasies about me and others, only fantasy you should have is me and you in a room with two sticks.
November 17th, 2005 at 2:01 pm
Purg:
Stop using my lines, foo’ :P*
Gigi, copyrightedly
*Or else I’ll sue and my lawyers really will stick chop-sticks up your nostrils. I know that apparently sticks play into some weird fantasy of yours but that’s ok. I don’t really want to destroy you. :*
November 17th, 2005 at 2:08 pm
sticks feel better on you
November 17th, 2005 at 2:15 pm
sorry guys i couldnt read all the comments so if what i have was said before forgive me.. by the way haitham al hajy is the son of the minister of hmm shu’ooon fee9al el hajy…and he does more than these ads ..3enda ashya wayed methel grafics o swalef wayda..wa shukran:P
November 17th, 2005 at 6:08 pm
hehe … and guess who designed the logo of Caviar Productions? :p
I second rampurple though.
November 17th, 2005 at 7:16 pm
Caviar is a production house, not an ad agency. The production on most of the ads you listed is pretty good, except Bo Rashed..
As for the creative concepts, look for the ad agency and each company’s marketing department and take it out on them
November 17th, 2005 at 8:40 pm
I agree with you Q that its nice they use some kuwaiti words…But i think the ads were a bit sucky… epsecially the wa6ani and tijari one… “yabeela” and “shoghil 3adil”…. they ANNOYED the hell out of me everytime they came on…
It’s great that they’re starting somewhere…. lets hope they get better from here..
November 17th, 2005 at 10:59 pm
Funny post - and what a poorly written press release!
Caviar is just a production company, credit should be attributed to the advertising agencies that developed the concepts and supervise the creative production process.
Kuwaiti companies have soo much potential to become regional players (some of them are already) … but they still need to develop better pan-gcc or pan-arab strategies.
coming from an advertising industry myself, Kuwaiti production standards are extremely under rated and deserve more attention than they get.
November 18th, 2005 at 1:44 am
Eeeeeeee Hathi el qamandaaa!!!
شالسالفة = أطياب المرشود
November 18th, 2005 at 11:10 am
Hello,
My thanks go out to Q for including us as a main topic on his site, and for making me, finally, create a profile on blogspot.
I’d also like to thank all of you that took the time to comment on our TV commercials, regardless of whether the comments were positive, or negative. It’s very heartening to know that there are people, in this country, who care about our industry, with such passion.
My goal in this post, will not be to respond to the numerous posts, and comments on this topic. Opinions are based on a personal point of view, as such, they are irrrefutable, by definition. My goal, will rather be, to correct some of the information that is contained within these comments, for those are facts, they are provable, and indisputable. I will also attempt to clarify some of our services, at the risk of sounding too much like a plug for our services.
Caviar is a creative house. We have evolved over the years to offer multiple services, including creative direction, concept development, executive production, production, full post-production services, special effects, and three-dimensional visualization services.
As far as creative services go, I will attempt to clarify some issues for the commercials mentioned within this post. In the cases of “Bu rashed”, “Negoushi”, “Shogol Adil”, “Boat maker”, and “Mgasharra”; we came up with the idea, entirely in-house, with valuable feedback from the clients’ various departments, as well as everyone involved in those projects.
In the case of “Yabeela”, we were approached by the client with the tagline already provided, and were supplied with a brief, and a valuable focus group study. We proceeded to handle all creative direction, and interpretation, as well as all executive production, and post production services. We cooperated with Riyadh AlQabandi for musical direction, and Neptune for their production services.
As for Souk Salmiya’s “My style”, we were asked by the client to use the word “style” in the commercial. We developed the concept, creative direction, and worked with Riyadh again to develop the song. I would like to emphasize that that was the only commercial we created for Souk Salmiya.
In the case of MTC’s “Gubgub”, we were asked to include the Gubgub, and to develop a catchy song, in a TVC. We provided the concept development, creative interpretation, executive production, post, and worked closely with Riyadh to develop the song.
Most of our TVC’s, this year were shot on 35 mm film on the latest Arriflex camera models, with support from both local, and international production houses. We worked with Directors of photography that are of international backgrounds, from India, South Africa, and Dubai. For example, Mr. Gopal Shah, who shot the Boatmaker, and “Mgasharra” commercials, has shot Coca-Cola, Adidas, as well as, Debeers diamonds commercials, in the past. We handled the telecine process in studios around the world; Red’s in London, EFX in Mumbai, and, VTR-Beirut.
Our approach has been to address, and respect the Kuwaiti viewers, by using our Kuwaiti lingo, concepts, and music in our TVCs. We have always believed that advertising should be judged by it’s effectiveness towards achieving it’s goals, and creating a buzz, rather than by taking a personal stance. I understand that, concepts, are very subjective, and being in the public domain, they are fair game for any critique, or putdown. At the same time, I think that the widespread success, and “buzz” factor for some for our commercials, cannot be reasonably denied.
I hope I have managed to clear some issues, and I apologize for the long winded reply. Caviar is a creative house, and has created or developed all of the ads mentioned, there was no external ad agency involved, at any stage in the process. I will take this opportunity to invite you to visit our website http://www.caviargroup.net . The site should be updated within the next two weeks, and will contain credits for every commercial, explaining the various roles of the professionals involved in those commercials. We, also, have a commentary box, which I urge you to use to send your criticisms. We will answer each and everyone, and will use them as feedback, and fuel in our attempts to continually improve. Let’s hope that our commercials, next time around, will satisfy a wider palate of tastes, while continuing to touch a cord with local Kuwaiti consumer.
Best Regards,
Haitham Al-Haji
November 18th, 2005 at 12:24 pm
Haithem,
Ya36eekom il3afya. Your commercials established an identity for the companies that indeed created a buzz in return. And the fact that your website provides comments, and feed back just means that the content itself could always be changed to fit the viweres liking. I personally like Soog ilsalmiya (my style). Tyeek imgasharah I can totally associate with kamco yet I never enjoyed watching the actual content of the commercial (But tag line and company are instilled in my mind, so good job). Ngooshi, Flash backs from childhood were effective, but i felt the actors were too stiff at the office. My least fav is bank ilahli (maybe they had a lesser budjet!?)…Yet all in all ID and Buzz was created successfully. Great Job
November 18th, 2005 at 3:46 pm
I was under the impression that JWT was behind MTC’s ATLs
November 19th, 2005 at 4:32 am
فعلا قمة السخافه الي للأسف المجتمع الكويتي يحبها لأنه اهو مجتمع سخيف للأسف
http://q8silly.blogspot.com
November 19th, 2005 at 11:51 am
Thank you Haitham for commenting on this post and also welcome to my blog
The best thing about blogs is that its all real and no mujamalaat and so on, so at least u got a realistic view of the mixed opinions from people!
Again, I applaud u for introducing Kuwaiti words and ’style’ to the ads.
As for what ur company does, I have to agree with moryarti, the press release is badly done. It does not tell us what the company did with these ads, i thought it was an ad agency! I would’ve rather seen an ad by the agency instead of a small press release. U know what I mean?
Anyway, good luck with ur work and I wish u the best for the company! We need more Kuwaitis who are active in this field! If u need any kind of research or poll done here don’t hesitate to ask me at any time.
btw, could u plz email me at kuwaitism@gmail.com
November 19th, 2005 at 1:41 pm
Haitham… I feel so embarrassed by my earlier comment. I should’ve known better and as a former client I have no excuse!
But keep it up and make sure you collect your payments from all those companies, who are notorious for being late!
November 19th, 2005 at 3:37 pm
Thanks again Q, for the free exposure. Thanks to everyone who commented on this post. I sent you an e-mail, I hope you have received it.
I agree that the press release was ambiguous, we’ll do better next time. But honestly, we wanted to keep the press release general, because, as I’ve explained, our services encompass a wide range of advertising needs. We didn’t want to get a long release out, while still letting people know that we had something to do with those campaigns. We are releasing a few press ads, in the same pages you read the pres release at, in about 10 days. Hopefully we’ve intrigued people enough, with our press release, that when the ads come out, they will notice it, read it, and visit our website, Once there, they can read in detail about the many services we offer, and our part in the commercials we mentioned. It must’ve worked to a degree, when was the last time, you cut out a press release, and scanned it in, to share on the ‘net
Zaydoun, no worries, my friend. When we collaborated last year, we were going through a phase where we were trying to identify our core business, at that particular time. So, I didn’t know, myself, what services to promote. I would also like to encourage you to keep criticizing with honesty, and candor, especially because we know each other. Ya3ni intah awla min al’3areeb.
Moryarti, I don’t know the situation at MTC, but I believe you are right. We were not associated with any of their commercials, this year. Again, we are not an ad agency, we are a creative house. We work on achieving certain goals set by the client, within the framework of a a project-specific association. We do not focus on the client relations services aspect of the business. As such, we have no conflict with the ad agencies, and, we are not after their accounts. It is the client’s prerogative to ask us to cooperate with their ad agency on a particular project, or not.
Waterlilie, I didn’t want to start commenting on individual posts within the topic, and only on the one’s that are positive in our favor. So, I sent an e-mail to lilie_inlala-land@hotmail.com which got promptly sent back. Drop us an e-mail at info@caviargroup.net and I’ll send you my reply.
Thanks again, and if you want to know more, drop us a line, we’ll be sure to respond.
Best regards,
Haitham Al-Haji
November 19th, 2005 at 4:10 pm
Thank you Haitham … I suggest you hire a PR agency that targets the media industry only and forget about the dailies
If you want, you can contact Tim Addington or Richard Abbott. They are the editors of
Campaign (an advertising weekly i write for from time to time)…
You can also contact Peter Barton at Gulf Marketing Review magazine (i also write in that one as well)
There is also Communicate Magazine, published by Motivate. Its has an affiliation with Advertising-Age. (nope, i am not writing for that one, not yet at least
)
I believe you guys do a lot of hard work that should not go unnoticed. I hope you find these names useful for you.
Wishing you all the best
Moryarti
November 19th, 2005 at 4:26 pm
Moryarti, thank you for your reply. I agree with you, about hiring a PR firm, as we’re definitely not one. I thank you for the professional courtesy that you extended to us, by providing us with those contacts.
I wish you the best, and please feel free to contact me, at your convenience
Best regards,
Haitham Al-Haji
November 20th, 2005 at 9:44 am
Haatha mokani!
La’! Haatha mokani! (pointing at the same spot, which always struck me at an error in context)
Haatha min makaana??
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September 2nd, 2007 at 1:05 pm
Haitham,
You are wonderful!