What is the best corporate brand in Kuwait?

Selection   Votes
NBK 52% 35
MTC 25% 17
Gulf Bank 1% 1
KPC 1% 1
Wataniya 3% 2
PWC 1% 1
Global Investment House 6% 4
Kipco 0% 0
Kuwait Finance House 3% 2
Other… 6% 4
67 votes total
Poll results are subject to error. Pollhost.com does not pre-screen the content of polls created by Pollhost customers.
 

No Surprise here, NBK won best Kuwaiti brand. Congratulations to them and they definitely deserve it.

Second place went to MTC, which sounds fair .

All other brands were close, but Global Investment House barely edged itself to third place with 4 votes.

Obviously, this poll is not scientific in any way, and the results can’t be taken too seriously because of the small sample, but it still tells you something about what people think when it comes to brands.

To all the people who think marketing is just spending money and that the best way to cut costs is through decreasing spending on marketing, please look at the results. NBK and MTC probably spend more money on marketing than all the other companies in Kuwait. Wataniya also spend significantly but every ad seems to be for a different company, there no real character (or in this case, brand) in their ads.

Also, history plays an important role. Many of the comments mentioned NBK as the bank from childhood days. I think the “Hala hala Zaina” ad was a very important factor in cementing the bank’s identity in many of the 80’s youth, who grew up thinking that NBK is the best bank.

Service also was a factor in making the choice, as seen from the comments. NBK, from my experience at least, do have great customer service most of the time. Go into any branch of NBK, then go to any other bank, and you will notice a difference in the friendliness and customer relations. Same goes with MTC I guess, even though Ive had a few annoying experiences.

A third and important factor I think is HR. In Kuwait, hiring has become a big part of PR. Places like NBK, MTC, and even Global to some extent have successfully made it a ‘privilage’ to be working in those companies. They created a reputation of being a great place to work for, where you learn alot. Whether this is true or not, this is the image they successfully created!

Any more analysis on why the results came out the way they did, or what makes a successful brand in Kuwait, are welcome in the comments.

Once again, congrats to NBK and thanks to everyone who participated.